North Myrtle Beach, South Carolina
North Myrtle Beach's self-serve wine tasting room — 32 rotating wines, craft beer, imported olive oils, and build-your-own charcuterie. No sommelier required.
A self-serve wine tasting room, boutique wine shop, and specialty tasting destination in the heart of North Myrtle Beach. No appointments. No pretension. Just exceptional wine, genuine warmth, and a setting that invites you to slow down.
Simple & Self-Guided
No sommelier. No pressure. Our WineEmotion self-serve dispensing wall lets you taste at your own pace and discover what you truly love.
Our WineEmotion dispensing wall keeps 32 rotating wines perfectly preserved and ready to pour — taste, half glass, or full glass. There's always something new to discover.
Our friendly team welcomes you, loads a tasting card with your desired credit, and shows you around our wine wall. That's your key to the entire selection.
Browse our curated, ever-changing selection of reds, whites, rosés, and sparkling wines displayed with tasting notes, region, and price per pour.
Each wine is available in a taste (1.5 oz.), a half glass (3 oz.), or a full glass (5 oz.) — so you can sample broadly or settle in with a favorite.
Settle into our warm lounge, explore at your own pace, and leave with a new favorite bottle — or simply a wonderful evening on the Grand Strand.
Everything We Offer
32 rotating selections poured to order in 1.5 oz., 3 oz., or 5 oz. pours from our WineEmotion self-serve dispensing wall.
Explore →Relax in our lounge with a full glass of your chosen varietal. Perfect for date nights, unwinding, or celebrating.
See Selection →10 beers on draft from independent microbreweries, plus 50+ more in the cooler — something for every palate, by the glass or to go.
View Beer →Taste before you buy, then take home one of 150+ bottles on our retail floor. Our selection travels well to the beach house.
Shop Bottles →Imported Italian extra-virgin olive oils and aged balsamic vinegars available to taste and take home. A chef's treasure.
Learn More →12+ hemp-derived THC drinks (including seltzers) and 10 gummy varieties — a relaxed, social alternative for those seeking something different.
Discover →The perfect gift for wine lovers — and for anyone who's never thought of themselves as a wine lover. Give the experience.
Get a Gift Card →Host your bachelorette party, birthday, corporate outing, or ladies' night in our private tasting space. Fully customizable.
Plan Your Party →Boar's Head Partner
The perfect companion to your pours. As a Boar's Head partner, we offer premium salamis and cured meats, artisan cheeses, dips, jams, and crackers — plus wooden boards and knives so you can build your own spread, exactly how you like it.
Whether you're grazing through a wine flight or settling in for the evening, a custom board makes everything better. Ask your server for the current selections.
Explore the Wine Wall →Every Occasion Welcome
Whether you're a dedicated oenophile or you just know you like "the red one," Wine Therapy is your kind of place.
Intimate, unhurried, and utterly romantic. Impress without the stress of a stuffy restaurant.
Sample everything. Debate your favorites. Bring the group and let the evening unfold.
A welcome change of pace from the boardwalk. Taste the world without leaving North Myrtle Beach.
When the weather turns, we turn it into an excuse to explore 32 new wines.
Your new regular spot. New wines arrive constantly so there's always something worth trying.
Cap off a great meal with a digestif, a dessert wine, or something you've never tried before.
Bachelorettes, birthdays, corporate events — book the lounge for an evening your group won't forget.
No judgment here. Our self-serve system lets you explore and learn at your own pace.
Our Story
Wine Therapy was founded by Rich Paolino — 27 years in financial services, and a lifelong belief that the best evenings happen one glass at a time. What started as a vision for a different kind of gathering place on Main Street has become North Myrtle Beach's most beloved wine destination. Walk in as a stranger. Leave as a regular.
Read Our Story →The Atmosphere
What Guests Are Saying
"Absolutely incredible concept for the beach. We came in knowing nothing about wine and left with two bottles and a new obsession. The self-serve system is so fun — you can just taste and taste until you find your favorites."— Sarah M., Myrtle Beach
"Best date night spot on the Grand Strand, hands down. The atmosphere is warm and upscale without feeling intimidating. The olive oil tasting was an unexpected highlight — we bought three bottles to take home."— James & Kayla T., North Myrtle Beach
"We brought our whole bachelorette group here and it was the highlight of the weekend. The staff was so attentive, the wines were amazing, and the vibe was just perfect. Already planning our next trip to NMB just to come back."— Brittany L., Charlotte, NC
"Rainy beach day turned into our favorite memory of the trip. The THC seltzers were a fun surprise and the craft beer selection was great for my husband. Something here for everyone — we're telling everyone we know."— Michelle R., Raleigh, NC
New wine arrivals, tasting events, seasonal specials, and insider deals — delivered straight to your inbox. No fluff, just good wine news.
Find Us
315 Main St.
North Myrtle Beach, SC 29582
Mon: Closed
Tue–Thu: 12pm – 9pm
Fri–Sat: 12pm – 9pm or Until
Sunday: 12pm – 6pm or Until (Private Party Options)
Get in Touch
Planning a visit, curious about private events, or just want to know what's on the wine wall this week? We'd love to hear from you.